A public health agency in Finland has come with an interesting approach to shock teens into not smoking. The Tobacco Body website features an interactive image of a man and a woman. Users can zoom in and out of their body parts to observe the effects smoking has on a male and female body.
This is a new campaign by the Cancer Society of Finland, is to use this as a tool to show teenagers “to think critically about smoking.” The idea is to move beyond the black lungs, gooey tar and damaged livers, and use technology to “make the shock effect more shocking.”
Sample notes from the website:
[Man & Woman] “Dear Smoker, we’re sorry to inform you that according to nail fashion experts, nicotine yellow is not this season’s colour.”
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| Comparison of smoking and non-smoking woman |
[Man & Woman] “Smokers have bad breath. As many as 20 per cent of people have ended relationships because of smoking. In Burn Magazine’s interviews several celebrities reveal they prefer kissing non-smokers.”
[Man & Woman] “A weary face is not a popular one: out of the 100 most popular profile pictures in a dating service only 2 were pictures of smokers.”
[Woman] “Hey non-smoking girl, you are on a wonder-diet and you don’t even know it! Your body shape is closer to the average, whereas research shows that smokers weigh more and are rounder around the abdominal area.”
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| Comparison of smoking and non-smoking man |
[Woman] “The non-smoking woman is less-likely to have as much hair growing on her arms as a smoker.”
[Woman] “The non-smoking woman usually has no additional hairs growing under her nose... No need for a five-bladed special razor.”
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